ADR is an Abu Dhabi-based company working on a number of initiatives designed to bolster the emirate’s presence in global motorsport. www.adr.ae
Abu Dhabi Racing has agreed a five-year partnership with multiple World Rally Championship-winning manufacturers, Citroën, to create the new Citroën Total Abu Dhabi World Rally Team and Abu Dhabi Citroën Total World Rally Team, both competing in the 2013 WRC season.
In addition, a five-car Abu Dhabi Racing team headed by Sheikh Khalid Al Qassimi is contesting the 2013 FIA Middle East Rally Championship.
Via strategic relationships with Abu Dhabi-based motorsport stakeholders – including Abu Dhabi Motorsport Management, Yas Marina Circuit and Abu Dhabi Tourism & Culture Authority - the primary objective for Abu Dhabi Racing is to increase Emirati participation in various global motorsport series, including off-road and circuit-based disciplines.
Abu Dhabi Racing is working to secure additional, strategic partnerships to dually promote the destination of Abu Dhabi and provide the next crop of Emirati motorsport drivers with viable avenues for professional participation.
Abu Dhabi Racing is also pursuing local, regional and international sponsorship deals to assist the delivery of its multi-pillared vision and objectives.
The Abu Dhabi Racing board features two active race drivers. The Chairman, Sheikh Khalid Al Qassimi, is contesting both the FIA World Rally Championship and the FIA Middle East Rally Championship.
Khalid Al Qubaisi has international experience in the Porsche Supercup series and was part of a four-driver ‘Abu Dhabi by Black Falcon’ team which has won the Dubai 24 Hour race for the last two years.
Abu Dhabi Racing’s other board member is Khalid Bin Shaiban, Vice Chairman, Abu Dhabi Motorsport Management.