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Made for baby. Designed for you.®
(pronounced AY-dun and uh-NAY)
Muslin swaddles and everything else you need for your little one.
We believe in muslin.
From the breathability and natural give to the softness and durability, we aim to bring global awareness to cotton muslin and all of its benefits.
We believe in simplifying the lives of parents and caregivers.
Many of our products are as versatile as they are beautiful, making them useful for parents and caregivers—everywhere.
We believe in safety.
To help ensure all of our products are safe for your baby, we undergo rigorous testing.
We believe in expression through style.
Influenced by stories we hear or something we see, there is a meaning behind each of our signature designs that complement your unique style.
for countless generations, mothers have cared for their children with natural muslin. the lightweight, natural give keeps baby comfy and cozy while the breathable, open weave helps reduce the risk of overheating. and our cotton muslin stays soft, wash after wash.
The 2014 What To Expect Award Winner - Best Swaddlers
2013 The Bump Best of Baby - Best Lotion
2013 Cribsie Awards - Coziest Swaddle Blankets & Cutest Crib Sheets
2012 Crain's New York Fast 50
2012 Cribsie Awards - burpy bibs
2012 Inc. 500 Fastest Growing Companies - #377
2011 Cribsie Awards - muslin swaddles
iParenting Media Awards Best Products of 2009 - hooded towel, sleeping bag
iParenting Media Awards Best Products of 2008 - dream blanket, hooded towel, muslin washcloth
Creative Child Magazine 2007 Seal of Excellence
baby + toddler
• easy swaddle™
• sleeping bags
• burpy bibs®
• snap bibs
• dream blankets™
• issie® security blankets
• swaddle love book
• crib sheets
• changing pad covers
• serenity star™
bath + body
• hooded towel set
• washcloth set
CJ Foundation for SIDS
In efforts to continuously educate our parents and caregivers, we are strong advocates when it comes to safe sleep. That’s why we’ve partnered with the CJ Foundation for SIDS and donate a percentage of our swaddle and sleeping bag sales to their prestigious organization.