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Andy Halley-Wright

Andy Halley-Wright

12 Bauer Place, Westport (CT), 06880, United States

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(305) 323-9255

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About Brands are ideas that people store away in their hearts and carry around in their heads. This page is about my life's work in branding.
Andy Halley-Wright cover
Mission To build power brands
Description Mindmarks are trademarks that burn a big idea into the consumer's mind. Now ideas are not some magical thing that pop out of nowhere. There is a technique for producing them because brand ideas are nothing more or less than new combinations between a marketplace, brand and audience insight. Unleash Andy halley-Wright's 30 years of experience uncovering insights, creating ideas and turning them into a brand positioning that will shake up the marketplace
Products Mindmark marketplace positioning tool
Brand archetypes
Consumer goals, motivations and values
Business unusual positioning
Ideology x intent of brand purpose
Brand storytelling techniques

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