APA/SF is the San Francisco Chapter of American Photographic Artists, a national professional organization representing the best photographers in America.
APA's mission is successful photographers. Our goal is to establish, endorse, and promote professional practices, standards, and ethics in the photographic and advertising community. We seek to mentor, motivate, educate, and inspire in the pursuit of excellence. Our aim is to champion and speak as one common voice for advertising photographers and image makers to the advertising industry in the United States and the World.