ASICS is derived from the Latin phrase, "Anima Sana In Corpore Sano". "A sound mind in a sound body", staying true to it's founding philosophy
ASICS has been developing sports footwear and apparel for over than 50 years now. In this time innovation has been the key to their introduction of design philosophies that have revolutionised the world of sports. At their Sport Science development centre in Kobe, Japan, they work in close collaboration with male and female athletes and through their scientific approach, have managed to create some highly innovative sports product solutions. Technologies such as their core GEL cushioning system, FUZEGel and the evolutionary Impact Guidance System (I.G.S.) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market, for athletes and active consumers alike.