BEDA exists to ensure permanent liaison between its Members and the authorities of the European Union in order to communicate and promote the value of design and innovation to the European economy.
1. Enhance the awareness and understanding of the value of design.
2. Strengthen the capability of the design sector to meet future needs.
3. Build capacity for design among EU businesses.
4. Advocate design for public sector renewal.
5. Promote design as a new approach to policy-making.