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|About||Premium pickle back juice. Jalapeño pickle back juice, olive pickleback juice, cactus pickle back juice, and the original dill pickle back juice.|
Introducing our line of premium pickle brine. A variety of blends for the world to experience. In 2010 I heard about Justin Timberlake ordering a drink called a pickleback in a NYC bar and tipping the waitress $100 for enthusiastically getting pickle brine from a store and making him the drink. I had an idea. We make pickle brine so why not capitalize on it?
I went to an Irish bar in Laguna Beach, CA with a bottle of our juice, took a picture of it with a bottle of Jameson Irish Whiskey and two shot glasses. I then tweeted the picture every time someone mentioned Justin Timberlake ordering a pickle back. It went viral. The social media marketing was a hit! That caught the attention of Jameson, who called us to find out about our juice.