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Where Creativity Goes To Work™
The agency was created in 2006 with the idea of doing things
differently and better for our clients. Our sole mission is to help
build our clients’ brands to leadership positions. Anything that might
get in the way of that mission – whether bureaucracy, inefficiency,
inexperience or self-serving ego - has been removed from our operations
with extreme prejudice.
As a team, we have been responsible for client growth across a
wide spectrum of marketing segments, including consumer packaged goods (Post Cereals, Hebrew National, General Mills, Nestle, Gorton's,
Procter & Gamble, Halo), technology (Kodak, Vonage), spirits (Yellow
Tail wines, Becks, Wild Turkey, Dewar's), children's (Disney, BigG
cereals), women's (Yoplait, Wayfair), b2b (D&B, Business Week, iGPS and Pegasus) and travel & tourism (Air Tahiti Nui, Tahiti Tourism, Delta, Mexico Tourism). In every category, we've learned that leading brands are both respected for their tangible distinctions and valued for their unique emotional appeal to consumers.
Our team has proven expertise building brands that consistently grow
market share and bottom-line profitability. Brands that are no longer
defined by the category in which they compete. Brands that belong to a
Category of One.
We are a nimble group of notably experienced, highly strategic, creative thinkers who came together to create a better agency model. Here, there are no layers, no bureaucracy. We have erased the artificial boundaries that divide truly holistic and integrated communications.
We are a team of multi-disciplinary leaders with extensive experience working on the front lines of our clients’ businesses. Whether we’re building new brands from scratch, or pointing old ones in a new direction, we are structured to deliver transformative, integrated brand building ideas that can go anywhere.
“BurnsGroup has the kind of deep brand-building experience that companies need to succeed in today’s hyper-competitive marketplace. I hired BG because they are smart & nimble. They were able to quickly synthesize our complex, multi-tiered business proposition into a compelling consumer strategy. The ”It’s a New Day at School” branding campaign has really helped separate Wireless Generation from the competition and get us noticed. I feel our work is some of the most powerful in the industry and is exactly what Wireless Generation needed.”
- Chris Strausser, CMO of Wires Generation (a News Corp. company) 11/30/2012
"The BurnsGroup exemplifies all that one expects of a world class agency. Their strategic thought leadership is top notch. Unlike many agencies that so often lose their way, the BurnsGroup is capable of delivering creative brilliance and breakthrough without sacrificing effective business building communication. Most importantly, each member of the team is personally invested in our brands and in our business, it is an attitude that we have seen day in and day out since the start of our partnership.”
-Renato Reyes, CMO W.J. Deutsch & Sons, 1/05/12
“I hired the BurnsGroup as our agency at Post as I wanted a smaller agency that would allow us to work with the senior folks who offer the strongest thinking (and would cut out the inherent challenges of working with a large agency). They’re great partners for us, leveraging the deep experience they have.”
-Bart Adlam, President, Post Foods, 12/15/11
“Burns is one of the best agencies I’ve worked with. They understand my product and my consumer deeply and use this knowledge to create compelling ideas that are media agnostic. They provide strategic leadership and creativity across all our channels.”
- Joahne Carter, Director, Post Foods, 11/7/11
"The BurnsGroup has been a valued, long-time business partner for Gorton's. They have a keen ability to help us solve our toughest brand problems, loo