CBA, the trade association for the Christian product industry, strives to supply connection, information, education and encouragement to the industry.
CBA’s Vision: “To serve Jesus Christ by equipping those called to share the Good News and make disciples through Christian retail excellence.”
We are the world's largest and most inclusive association for Christian retail.
We strive to connect, inform, educate and encourage the global network of Christian content providers--suppliers, retailers, distributors, authors, artists and other professionals in the Christian products industry.
We do this through publications, events, advocacy and more.