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|About||CBA, the trade association for the Christian product industry, strives to supply connection, information, education and encouragement to the industry.|
|Mission||CBA’s Vision: “To serve Jesus Christ by equipping those called to share the Good News and make disciples through Christian retail excellence.”|
We are the world's largest and most inclusive association for Christian retail.
We strive to connect, inform, educate and encourage the global network of Christian content providers--suppliers, retailers, distributors, authors, artists and other professionals in the Christian products industry.
We do this through publications, events, advocacy and more.