CBA, the trade association for the Christian product industry, strives to supply connection, information, education and encouragement to the industry.
CBA’s Vision: “To serve Jesus Christ by equipping those called to share the Good News and make disciples through Christian retail excellence.”
As the Association for Christian retail, CBA provides three main services to our members: We protect them by taking an advocacy role on their behalf. We provide them with training, with the world’s largest Christian resources trade show (the International Christian Retail Show), with excellent industry publications (CBA Retailers+Resources magazine and CBA's Industry Brief e-newsletter), and with money-saving discounted services. We also promote the importance of Christian retail to the industry and to the consumer through ongoing communications and events such as the annual Christian Store Day.