The Costa Brava is a coastal region of northeastern Catalonia, consisting of Alt Empordà, Baix Empordà and Selva, in the province of Girona. The Costa Brava stretches from Blanes, 60km northeast of Barcelona, to the French border. In the 1950s, the Costa Brava was identified by the Spanish government and local entrepreneurs as being suitable for substantial development as a holiday destination, mainly for package holiday tourists from Northern Europe and especially the United Kingdom and France. The combination of a very good summer climate, nature, excellent beaches and a favourable foreign exchange rate, which made Costa Brava a relatively inexpensive tourist destination, was exploited by the construction of large numbers of hotels and apartments in such seaside resorts as Blanes, Tossa de Mar and Lloret de Mar. Tourism rapidly took over from fishing as the principal business of the area.EtymologyThe coast was named Costa Brava by Ferran Agulló in an article published in the Catalan newspaper La Veu de Catalunya in September 1908. Agulló, a journalist born in Girona, referred to the rugged landscape of the Mediterranean coast which runs from the River Tordera, near Blanes, to Banyuls with the name Costa Brava. Costa is the Catalan and Spanish word for 'coast', while Brava means 'rugged' or 'wild'. This term was officially recognized and promoted in the 1960s as it was deemed suitable to promote tourism in the region. Before Costa Brava became the official name, other names were suggested, such as Costa Grega, Costa del Corall, Costa Serena, Costes de Llevant or Marina de l'Empordà .