|About||Decathlon is a network of innovative retail stores and brands making sports accessible to many. We strive to make sports a source of pleasure for everyone.|
Decathlon is one of the world's largest sporting goods retailers having presence in more than 50 countries to provide enjoyment for all sports people. It was founded in 1976 by Michel Leclercq in Lille, France with a new concept “All sports under one roof”.
At Decathlon, 78,000 of us live our common Purpose on a daily basis: “to make the pleasure and benefits of sport accessible to all”. In every country where we are present, we share a strong and unique company culture, reinforced by our two values: Vitality and Responsibility.
Vitality is Life, intense activity, energy, drive and vigor. Our employees are full of vitality as they have, first and foremost, a positive mindset and are bursting with energy. They are enthusiastic, they love creating and innovating, and relentlessly strive to improve and make things around them change.
Being responsible is about making decisions and making sure they are acted upon. Our employees are fully responsible for their decisions, both in terms of their team and their customers. Responsibility is also about anticipating the challenges facing society and orienting our actions towards sustainable development.
At Decathlon, we place innovation at the heart of our activities: from research to retail, including design, production and logistics. Our twenty Passion Brand teams channel all their energy in to developing technical, good-looking and simple products, always at the lowest possible prices.
Decathlon stores, present in 28 countries, are the only stores to sell Passion Brand products and services linked to sporting activity and a passion for sport. These products are aimed at all sports enthusiasts, from beginners to experts, and are sold exclusively in 1176 Decathlon stores worldwide.