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About the owner:
Nicole is the daughter of DeAnne Stidham, owner of LuLaRoe. She has three children, Lucy, Lola and Monroe. She was always seeing cute clothing on Instagram and couldn't get any for her young children. So the idea came into her head to start her own line of children's clothing. She was unsure of what to name her business, she had dozens of ideas to chose from. Then one night she was teaching her then 3 yr old daughter how to draw a smiling face. She would say "circle, dot, dot, smile" and her daughter would run through the house yelling over and over "dot dot smile". And there is was, the name of my business. Dot Dot Smile
Nicole picks the prints and designs the dresses herself.
Each item is 100% made in the USA.