Consumers' behavior, food choice, public health, marketing & design, memory and more.
Maria Alejandra Pinero de Plaza, PhD is specialised in public health promotion and consumer behaviour research. Her background involves project management; specifically, creating and managing research projects and portfolios within the fields of popularisation of science, human choice and decision-making, scientific journalism, marketing and communications. Her specific interest is in advancing an evidence-based approach in the development of measurements of consumers’ semiautomatic behaviours to influence public policies that address national and community-level health and social issues. Drawing on a broad range of experience including scientific journalism at the Venezuelan Institute of Scientific Research (IVIC); consumer behaviour, branding and packaging research at the University of South Australia (UniSA), and research of health promotion and consumer’s decision-making in connection to food choices and Non Communicable Diseases (NCDs) at Deakin University, she is contributing significantly to The South Australian Health and Medical Research Institute (SAHMRI): community and consumer engagement committee. Dr. Pinero de Plaza's primary area of health research has focused on memory and its connection to human behaviour, habits and automaticity. As a consumer representative, she is interested in advancing knowledge translation and co-research in the area of autoimmune diseases and their connection to inflammation and diet.