Rural mountain communities have unique geographic challenges for small businesses looking to grow. In particular, branding businesses to serve the large spectrum of tourists, locals, part-time users and those outside of the community creates brand confusion and unclear focus.
The University of Colorado’s Leeds School of Business is proud to present Professor Cynthia Banks and Professor Visda Carson for this interactive workshop assisting women business owners, decision makers and entrepreneurs with branding, sustainability, and longevity constraints. In particular, Professor Banks addresses these challenges by setting the stage, aligning interests, and guiding processes for further clarity.
When you clarify your brand, you elevate your business in the eyes of your ideal audience. This workshop seeks to cultivate brand alignment as an authentic extension of self. Participants will gain an understanding of how to powerfully position your brand for maximum reach in our unique mountain market.