Modern marketing is all about understanding your target groups and figuring out how to nurture them from the first contact to closing the sale.
This masterclass will dig into the key success factors of marketing in the digital world: we'll go through a planning framework for a marketing programme that really works, and share a bunch of helpful tips while at it. We'll also work in small groups to apply the principles to your startups or concepts you're working on.
The session is run by Juha Frey, marketing strategist and business angel, with close to 20 years of experience in marketing and public relations for high technology companies. Juha runs Netprofile, a Helsinki-based public relations and digital marketing agency focused on promoting growth and success based on innovative technologies. He has worked with startups to crystallize their core messages and marketing operations since the early 2000s, and has spent the recent years building strategies for marketing automation, social media marketing and native advertising.
WHAT: AVP Masterclass – Marketing in the Digital World
WHEN: 18.4, 1pm – 3pm
WHERE: AVP Space, Maarintie 8
WHOM: Everyone interested in entrepreneurship, marketing, digital marketing