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Building Traction: Unlocking your Maximum Growth Potential

Academy Xi
Event organized by Academy Xi

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Andrew John
Founder of Super Mammoth & Growth Marketing Lead Instructor at Academy Xi

Anna Guerrero
Growth Marketer at Canva

Albert Mai
Head of Growth at GlamCorner

Building traction for your startup or business idea is about creating a roadmap that allows you to exponentially grow whilst validating your product or business model.

Many startups or businesses fail to establish or maintain traction because of a lack of control — whether it be operational or time management, people or profits.

According to the book Traction, by Gabriel Weinberg and Justin Mares, there are 19 channels in which startups and large organisations can use to test and validate their business ideas and products.

With a plethora of channels to choose from, which ones should you be using, and which ones are the most effective?

At our panel event Building Traction: Unlocking your Maximum Growth Potential, our expert Growth Marketing panelists will explore the best channels and metrics that can help you achieve your purpose – and in turn get traction and grow your business.


Academy Xi,