Monday
20
NOV

November Meeting: Demystifying Content Marketing

11:30
13:00

American Advertising Federation - Madison

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Content marketing is at a crossroads. While the majority of marketers have adopted the practice, most of us are still struggling to demonstrate its effectiveness. It's time to revisit our approach.

Join us on November Monthly Meeting on Monday, November 20th at Alliant Energy Center. Our guest speaker Mike Pilarz, LinkedIn, will present Demystifying Content Marketing.

You'll learn:
• The top mistakes content marketers are making, and how to avoid those pitfalls
• A framework for creating valuable content
• Why a sound distribution strategy is critical for building an audience
• How to measure and optimize the effectiveness of your program

Buffet lunch at 11:30 am. Presentation starts at noon and we will wrap up by 1:00 pm.

Thank you to our sponsors:
Big Shoes Network (2017-18 Season Program Sponsor)
Kennedy Communications (November Partner Sponsor)

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Alliant Energy Center

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American Advertising Federation - Madison