Join us for our Ultimate Preview Pop-Up Shop, which showcases gowns from the upcoming Fall 2018 collection. These gowns are currently unadvertised — never before been seen in stores — and will be unavailable for purchase at most authorized retailers until September! Take advantage of this amazing peek into the newest collections and find your perfect gown with the help of our talented trunk show specialists. Receive 10% off when you fall in love with you Allure Bridals gown. Restrictions apply. See store for details.