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Getting started with Email Marketing

ZEAL Creative
Event organized by ZEAL Creative

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Email marketing can be far more effective than many other marketing methods at securing sales from existing contacts. Over the years ‘junk mail’ has been given a bad rep but now, with targeted campaigns and thoughtfully laid out content - more people are responding to email marketing than ever before. There are many online email marketing systems on the market but Mailchimp is very popular because it is free for up to 2,000 subscribers, it is also the easiest to hook up to your existing website to automate some of your emails.

What will you learn?
Our tried and tested step formula to bossing email marketing:
Build your Email List - the different ways to collect and store email addresses.
Getting started with Mailchimp inc sign up for an account on the day & getting you set up.
How to write to your list & most importantly what content to send them and how often.
Designing beautiful emails that catch the eye and match your branding.
Measuring your successes and making your marketing go further.

What will you leave with?
An email list including ways to add to it.
A Mailchimp Account (free up to 2000 subscribers)
Design Templates you can refer to over and over
Content ideas workbook & planner
Comprehensive how to use Mailchimp guide.
An email campaign created and ready to send!

What to Bring?
Your Laptop
Photos of products / Services you’d like to email about
Jpeg of your company Logo
Any existing email lists you have on a spreadsheet that can be easily accessed
Business Cards for spot prizes and the networking break :)

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Athlone, Ireland