We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. Read more…

Birthday Event: Shootout in the Alley with Sigma Lens Expert, Marc Farb

Event organized by CameraMall

Get Directions

#var:page_name# cover

The Photo Event
What's the buzz about Sigma lenses? Why are the review sites and bloggers drooling over Sigma's brand new Art, Contemporary, and Sport lenses? Find out for yourself in this fun and informative listen, then shoot-style workshop. Please bring your Nikon, Canon, or Sony FE/E mount camera--we will be loaning out lenses for you to try for FREE.

We will be meeting at CameraMall and walking around the corner to Ann Arbor's famous Graffiti Alley where Sigma Lens Expert, Marc Farb, will be giving a brief presentation about Sigma's diverse lens selection, including their advantages and applications. Lenses are a lot like tools in a tool box, each with its own strength and specific purpose to be used in different situations. What's the next lens in your tool box?

The Photographer

Marc Farb is a technical representative for Sigma. For Marc, photography is more than just a job, or a way to earn a steady income, it’s a way of life. Even more, it’s the chance to capture special moments in time and show them off to the world in a way they may never get to see them. It’s his job to preserve a moment in time and evoke a reaction from people who view his images.

Marc’s father was a Type Setter in the printing industry way back at the cross over point from lead type to negative film. So there was never a shortage of film in the house. He was given his first camera at the age of 8 years old and by the time he was 14 he had his own darkroom.

He attended the College of Boca Raton in the mid 80’s where he studied Electrical engineering as a major with a minor in computer science. Being that the school was only a few miles from an IBM facility, most of his professors were also involved in projects that would later impact the photo industry in major ways.

Fast forward 25 years, and Marc eventually became a freelance commercial photographer. From there, he took a Tech Rep position with Olympus Imaging in for the first stop in his career in the photo industry. Since then he has worked with such companies as Xrite, Ilford, Mamiya, Prophoto, and Sekonic. Marc continues to do freelance work as well and one of his clients is a major hospital system in NY city area. His work for them has included a variety of assignments for them…from publicity portraits of patients and corporate events. He is also experienced in medical and surgical photography.

Currently Marc’s assignment includes technical application support from the corporate office, as well as extensive traveling for photo conventions and trade shows for Sigma. He is proficient in Photoshop and Lightroom on a PC and Mac.

His experiences over the years have allowed him to teach classes all around the US and Canada on photographic topics that range from pixel to print, and all points between.

Marc lives on Long Island with his wife and two lovely daughters.

Class is held at CameraMall
Our address: 518 E Washington St, Ann Arbor, MI 48104

Having trouble finding us?

Our store is located in the building immediately to the east of the liberty square parking garage--we're right next door to Name Brand Tattoo and across the street from the First United Methodist Church. We have bright yellow Nikon awnings. If you're still having trouble finding us, feel free to give us a call at 734-997-5031.