On November 9th Erik Kessels will talk at Creative Belgium about his new book Failed It! during a Creative Session of Creative Belgium. How mistakes inspire him and how he creates projects out of it. Kessels will show examples from his work in advertising and how mistakes play a role in it this. The lecture will end with the artistic work that Kessels did over the years with vernacular and amateur photography. In a discussion after the talk he will stimulate the attendees to fail and fuck up. Not to be missed!