‘Behind The Screen’
Saturday, May 12th | 6:00pm – 8:30pm
$10 Entry to support Center for Creative Education’s mission of arts in education.
Featured Artist Dave Berns (Hot Damn Arts)
Sponsored by Whole Foods Market
Special Support by Kelsey Vintage Goods (Lake Park)
Movies and Music are an escape for many of us. Buying a movie ticket, popcorn, soda, and picking the right theater seat to embark on an extraordinary journey. Or scoring tickets to a concert to see your favorite band perform live. But what happens leading up to that point? What encouraged us to even want to see that movie or go to that concert? ‘Behind the Screen’ is a look at the details that lead up to such an experience. Marketing a movie is a major key to success and being able to hold on to that moment in time. The posters, props and art involved to pitch a story that will present itself on the big screen or on stage. Posters for both movies and music performances will be highlighted. Screen printing makes up a large number of artwork associated with movies and music.
“Marketers needed [these] still images to convey a lot to get people’s attention and sell the product. These posters had to be artistically pleasing to make audiences curious about how what’s portrayed plays out in the film. So they would make posters, usually painted by artists like Drew Struzan, that would show many images mixed together to portray a story of grand scale. Or they would make posters with a simple image from the movie that is so stunning, the viewer must know what it connects to. For the longest time, posters have succeeded in mixing advertising with artistry.” – The Reel Deal, Andre Haas
“The beautiful psychedelic gig posters that helped define the 1960s San Francisco rock scene are no longer a lost, joss-stick-scented tradition. Musicians from Arcade Fire and PJ Harvey to Bob Dylan and Liza Minnelli are using limited-edition posters to accompany shows, as an often strikingly original counterpoint to their music. Just as in the old days, the artists silk-screen print by hand in batches of a few hundred… The posters also offer a return to the tangible fantasy world fans have always built around bands, resisting the retreat to music as a digital, invisible experience. "Bands don't have a 12-inch gatefold sleeve now," says the Flood Gallery's manager Tom Warner, "they have a 600 x 600 pixel picture on iTunes. Posters give them an outlet." – Ultimate pop art – Why gig posters are a sound investment, Nick Hasted
The Gallery at Center for Creative Education
425 24th Street
West Palm Beach, FL 33406