Learn The Secrets of Effective Web Measurement
Google Analytics is one of the most powerful and useful digital tools available to organisations. On this hands-on workshop we will explore Google Analytics from account set-up, to its standard features and on to its more advanced reporting capabilities. The course is designed to help you better understand the activities of your customers, potential customers and even competitors to and around your website.
Who Is It Aimed At?
This course is aimed at beginner to intermediate-level students, who have a basic understanding of what Google Analytics is but would like to further develop their knowledge. People from marketing, sales, customer support and the technical departments will all find this course of interest.
What Is Our Approach?
This workshop is very much hands-on and delegates are expected to bring their own machines. Starting from the beginning of the day, and guided by the instructor, we will explore Google Analytics from account set-up, to its standard features and on to its more advanced reporting capabilities. This approach lets you learn the critical aspects of Analytics, whilst at the same time, letting you explore the data relating to your own website.
These are the modules we cover on the day:
Introduction to Analytics
Account Structure and Implementation
Understanding the Analytics Interface
Standard Reports - Conversions
Built-in and Custom Segments
Online access to PowerPoint slides
Lunch and refreshments throughout the day
Times and Further Information
Computers may be available at this venue but please contact us prior to the venet. Otherwise, we ask that you bring your own laptop. If you have any problem with this, please let us know.
Our courses start at 9.00-9.15 and delegates are asked to arrive before 9.00. We finish at 4.30-4.45.
Our principle training venue is Central South Consortium, Nantgarw. This location is situated just off Junction 32 of the M4 making it ideal for this travelling from Cardiff, Newport, the South West England, West Wales and the South Wales Valleys. Our CIM courses generally take place here, along with 1-day workshops.
More Information can be found on our Google Analytics Training page.