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Promotion Optimization Institute

Longbow Advantage
Event organized by Longbow Advantage

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Join us at POI's annual event as we present on a panel, "​Moving the Needle on Profitability with Amazon - How to Successfully Enable IT Capabilities to Support Amazon Business Requirements"

Manufacturers have been struggling with Amazon (e.g. business requirements and labeling). As a result, they are experiencing fines and loss of profitability in a customer that is highly unprofitable for most manufacturers. This panel will address strategies, and tactics on how to enable IT capabilities to support Amazon business requirements. Beyond technical, these discussions are more about the process, how to partner, enable labeling and EDI etc. to meet Amazon’s requirements. Attendees will learn how to optimize your organizations growth, and profitability.

Moderated by: Pam Brown, Director, IT Governance & Project Mgnt Org., Del Monte Foods, Inc.

Panelists: Rich Wyse, Customer Logistics Manager, Del Monte Foods, Inc.
Lisa Malleus, eCommerce Digital Solutions ITS Leader, Mondelēz International
Shawn McLeese, Director of Services, Longbow Advantage