Build your Best Business: Share your Solution Story
In order to build a better business, you need to communicate a compelling story that moves people to specific action because of the benefits they see for themselves or for others. In this session you will:
ü Learn about the Converging Solutions Model and the impact it can have on the way you talk about your business
ü Build your own solution story in a way that makes sharing it easy for both you AND your potential clients
ü Gather immediate feedback by practicing your newly crafted success story in a safe environment
ü Leverage the power of AND to:
· Identify your core Audience
· Relate to their core Need
· Connect with your core Differentiator
Robb Bingham, Communications & Training Strategist, Converging Solutions (M.Ed., Curriculum and Instruction, University of South Florida) holds multiple awards for helping companies get strategic with communications – especially in the space wherecommunications intersects with training and performance improvement. One company estimates a measurable savings of $3.7 million within the first year of implementing one of Robb’s design solutions.
Mr. Bingham has served organizations in a number of different roles, from Trainer, Designer, Developer, and Producer, to Team Lead, National Curriculum Manager, and External Consultant, and is the creator of the Converging Solutions Problem Solving Model.
Robb also spent several years (back in the dark ages) performing and directing on the dinner theatre circuit. Now as a training and communication coach, he talks practically about ways to apply communication and theatre arts practices, to improve one’s authenticity, credibility, and relevancy when presenting to audiences of 1 to 1000.