Businesses must have a strategic marketing framework in place before creating and implementing tactics such as print, digital, social, or event marketing. More often than not, startups skip the “strategy” step resulting in an unsuccessful tactical execution. In this workshop, we will review the meaning, importance, and examples of both strategic and tactical aspects of marketing.
*Beer, wine and light appetizers will be provided from 6-6:30pm courtesy of Co-Optim. RSVP in advance is required.
6:00 – 6:30 pm: Networking / tours of Co-Optim
6:30 – 7:45 pm: Presentation
7:45 – 8:30 pm: Networking
*Please bring your questions as we'll have Q&A at the end.
ABOUT THE SPEAKER:
Dorothy Muszynska is the Founder and Principal Consultant of DM Marketing Group (www.dmmarketinggroup.com). She’s an award-winning marketing and branding strategist with over 14 years of progressively responsible marketing experience and a Kellogg MBA to her name. Her career has been a combination of classical marketing training and large company experience, along with navigating the entrepreneurial environment in working with smaller, family-owned businesses. She brings an energetic, roll-up-your-sleeves approach to marketing and sincerely enjoys working with entrepreneurial and owner-operated organizations. Her passion for helping small businesses succeed is what drove her to form DM Marketing Group.
Co-Optim is the only luxury coworking space providing private offices coupled with high-end amenities and networking events. Co-Optim promotes wellness and growth in the workplace through aesthetics and convenience, where brilliance and creativity flow freely. #WorkHappy