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The Leadership Institute's Campaign Management Workshop

Cobb County Republican Party
Event organized by Cobb County Republican Party

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Cost: $25.00 (breakfast and lunch are provided). See the link below to order tickets.

Event: General elections offer candidates the opportunity to engage unaffiliated, low-propensity, and swing voters. A winning strategy is dependent on understanding how to transition from a candidate to the nominee. This involves strategic research, positioning, communicating, and executing the campaign plan.

Topics: During the workshop, you will learn about the three P's of campaigning: Parties, Politics, and Persuasion by...

1.Defining yourself and your opponent.
2.Understanding the differences between Primary and General races.
3.Relating better to voters.

The Leadership Institute was founded in 1979 by Morton C. Blackwell to train conservatives about campaigns, fundraising, grassroots organizing, youth politics, and communications. The Institute offers 47 types of training schools, workshops, and seminars; a free employment placement service; and a national field program that trains conservative students to organize campus groups.