Monday
04
DEC

IAB Data Symposium

08:00
18:00

IAB - Interactive Advertising Bureau

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Traditional media and measurement is transitioning to a new world of data-driven marketing.

With this evolution comes a need for publishers and marketers to focus on how data enables them to drive better results in their respective businesses, as well as how data can provide better experiences for consumers.

The one-day IAB Data Symposium convenes buyers and sellers to help shape the future of the industry by having their voices heard in agenda-setting town hall specifically geared toward the challenges and opportunities facing the main constituencies of this data-driven ecosystem: publishers, marketers, and consumers.