WORKSHOP 1: ADVANCED FACEBOOK TECHNIQUES
ADVANCED FACEBOOK FOR BUSINESS
You'll learn how to use Facebook Insights to make better posts, which will help you gain fans. You'll learn which days and what times of days to post for maximum engagement. You'll learn the many tricks to scheduling your posts and being efficient with your time. We'll discuss the best use of graphics, videos and photos, and how to use these important elements without much fuss.
WORKSHOP 2: FACEBOOK ADVERTISING
You'll learn about the various paid advertising options available from Facebook. We'll cover Boosted Posts, Promoted Pages, Promoted Events, Newsfeed Ads, Lead Generation Ads, and Offer Ads. You'll learn how to keep costs down and your visibility up. Facebook paid ads are extremely effective if you know your target audience, and they can be a great value compared to other forms of advertising.
WORKSHOP 3: GRAPHICS FOR THE BEGINNER
Confused by photo sizes to fit your social media posts? Can't get text onto your photos? Don't know where to find photos that are copyright-free and free to use? Want an animation or cartoon?
Facebook and all the other social media sites work best for your business if you include interesting, original graphics or photos along with your posts.
The skills you'll learn in this class can be applied to your social media sites, but also to your email marketing, your website and maybe even your printed marketing materials. You'll find some websites that will help you make quick, quirky videos. You'll learn how to capture your screen movements and turn them into tutorials.