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Monday
06
NOV

2017 Fall PDM Fundamentals Online Course

08:00
15:00
Destinations International
Event organized by Destinations International

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The PDM Fundamentals course is an interactive educational course focusing on evolving trends in the travel and tourism industry and marketplace and how destination organizations successfully align with these changes. Key to this success are the operations of the organization and its place within the travel and tourism industry. Some of the key topics covered include:

- The destination organization's evolving role and value to the destination.
- The destination organization’s operating environment and structure
Marketing and Management
- Strategic Planning
- Research/Data Analysis
- Technology
- Leisure & Convention Sales
- Engaging tourism stakeholders in destination place-making
- Super trends for destination organizations
- DMAP Accreditation and CDME credential

The Professional in Destination Management (PDM) program provides destination management professionals cutting-edge education and empowers entry to mid-level professionals with the skills and knowledge critical to successful destination management and marketing.

Learn more about PDM here: https://destinationsinternational.org/pdm-certificate