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Logo Design Course

Dots Space
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Logo Design Course
By Muhammad ElMahdy

Contact us at 0106 660 6738 / 0100 347 6045
or you can pay here http://paymestore.co/40401#.WrkSuHa52CM.link

Date: Friday 13th April – Friday 11th May (13th, 20th, 27th, 4th & 11th )
Time: 10 am - 5 pm
Days: Fridays
Duration: 5 sessions (35 hrs.)
Price: 2750 EGP
Venue: Dots Space, 30 Al Mesaha street, Al Dokki, Giza



Logos are the front line, the identity of a company. They are ubiquitous, and they are vital. In this introductory logo design course, you'll learn how to design logos that will strengthen the visual image of your own or your client's company. Working with a design pro, you'll explore the development of logos through a series of case studies. Each exercise combines a written, conceptual component with hands-on projects for creating an effective logo.

Logo design can be one of the most challenging and rewarding forms of graphic design. Distilling an organization’s essence down to a single graphic form is often the result of a very rigorous process. This includes developing a creative brief, a design conceptualization and lots of sketching.

In this course we will examine the necessary steps and processes to achieving a great logo by helping you understand your client’s goals and personality. Emphasis will be placed on developing ideas and sketches to create a great word-mark or symbol. The final design assignment can be an addition to your portfolio.

Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.

Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.

During this course, every applicant will going to learn the following:

- Logo design principles.
- Elements of Iconic/Word Mark Logo.
- Importance of following design process.
- Find your own way.
- The necessity of Visual Mind-Mapping
+ First Week Assignment

- Deference between Trend/Style.
- Applying ARM learning model.
- Applying VQTCM learning model
- Understanding your market segment.
- 25 practical logo design tips n' tricks.
+ Second Week Assignment

- Case Study and Brief Execution.
- Mentoring from sketch to final.
- Critique and feedback.
+ Third Week Assignment

- Case Study and Brief Execution.
- Mentoring from sketch to final.
- Critique and feedback.
+ Preparing for Graduation Project

- Graduation Project Submission.
- Critique and feedback.

Muhammad ElMahdy - AKA “Mahdy”
Calligraffiti Artist, Logo Designer, Academic Educator.

International contemporary calligraphy/calligraffiti Artist, academic educator, art career coach and Founder/Creative Director of MAHDY STUDIO, as well, former adjunct faculty/instructor of type design in School of Graphic Design at AUC (The American University in Cairo), visual communication lecturer/instructor in Faculty of Applied Sciences & Arts at GUC (The German University in Cairo).

Mahdy's major studies is in classic calligraphy and Islamic art history for four years at The Academy of Arabic Calligraphy - Cairo.
Also he hold an academic degree in visual branding/logo design from School of Graphic Design at The Academy of Art University - San Francisco.

- Beginners and creative talents who are interested to develop their passion for logo design.
- Anyone who wants to specialized in logo design and visual identity.
- Students intending to study graphic design

- Senior knowledge of software like Adobe Photoshop, Illustrator.
- Applicants should bring their own laptops with
Photoshop, Illustrator pre-installed.


Good Luck!


Dots Space