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Monday
23
APR

Mailchimp Made Easy

10:00
13:00
Dungannon Enterprise Centre
Event organized by Dungannon Enterprise Centre

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DESCRIPTION

Email continues to have one of the highest engagement rates across the digital spectrum, so if you would like to learn how to use email marketing more effectively in your business, then you need to join this workshop!

This course is suitable for businesses already using some form of email marketing as well as those wanting to get started. This course will cover the most popular features and tools in the free email marketing tool Mail Chimp in addition to including practical examples and case studies to give you inspiration to get started on your own campaigns.

This workshop will cover:



How to develop and implement an email strategy in your business



How to set up a Mail Chimp account



How to use MailChimp to design and create effective email campaigns



Practical and proven strategies using MailChimp to generate leads to your website or online sales platform



Email list building, segmentation and grouping



Monitoring and interpreting Mail Chimp campaign performance reports



Tools to help you create images and content for your emails



Who is this workshop for?

This workshop is ideal for business owners, Marketing Managers, Sales Managers and Brand Managers who want to drive more traffic and sales through email marketing. This workshop is pitched at beginner level, and you will quickly progress through Mail Chimp during the workshop.

Workshop Facilitator

Emma Gribben, MD of Digital By Emma is an international digital marketing trainer, mentor and consultant working directly with clients around the globe on digital marketing projects. Emma delivers digital marketing training for Google Digital Academy throughout Europe and is a trainer for the Google Digital Garage in the UK. Named as one of NI’s Top 40 Under 40, Emma has worked with a vast range of clients such as Pandora, Electrolux and Toys R Us amongst many others. Emma works with start ups and SMEs through digital coaching and mentoring.

For more info you can call Claire at Dungannon Enterprise Centre on 028 87 723 489 or email claire@dungannonenterprise.com