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Wednesday
04
APR

Competitive Strategy Workshop

10:00
16:00
Egypreneur
Event organized by Egypreneur

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Watch this video:
http://www.egypreneur.eg/academy/competitive-strategy

Direct payment link:
https://www.paymestore.co/33023

Competitive Strategy Workshop will take you in a journey to revisit, refresh and renew your perception of your business’ most important strategic variables and empower you to initiate a solid business strategy initiative to take your business to the next level.

We will go through the same process used by:

General Motors to grow its Chevy Malibo Market share by 10X (Read More: https://www.facebook.com/AbdoMagdyOfficial/photos/a.548896861821209.1073741828.548168965227332/1098271543550402/?type=3)
Intuit to launch Quickbooks to become 6X bigger than their first product Quicken (Read More:https://www.facebook.com/AbdoMagdyOfficial/photos/a.548896861821209.1073741828.548168965227332/1100751093302447/?type=3 )
P&G to redefine Oil of Olay, to be sold for $18.99 and become a pillar for its beauty business, instead of $3.99 old and tired brand. (Read More: https://www.facebook.com/AbdoMagdyOfficial/photos/a.548896861821209.1073741828.548168965227332/1101911709853052/)

This workshop will help you:

Decide on New Market Entry
Decide on the Scope of your company
Decide on the Positioning of your company
Decide on the Pricing of your company’s products and services
Decide on the Strategic Relationships of your company

Program

10:00 – 10:30 AM Welcome and introduction
10:30 – 12:00 AM Competitive Strategy Concepts & Tools
12:00 – 12:15 PM Coffee Break
12:15 – 01:45 PM Mastering Strategy Development Process
01:45 – 02:00 PM Coffee Break
02:00 – 03:30 PM Decision Making using Game Theory

Venue:

Egypreneur Club, Talaat Harb Square

* This is a Classroom workshop conducted indoors at Egypreneur Club

Language:
English

Workshop content:

Part I: Concepts & Tools
This section will cover concepts, principles and ideas required to understand and build an effective world class business strategy, centered on competitive market leadership and the tools required for competitive analysis, to generate the output required to design the Competitive Strategy for your business.

Evolution of Competitive Business Strategy Thinking
Economic Rents and The Fundamental Principle of Business Strategy
Levels and Stages of Competitive Strategy Analysis
Analyzing Industry Structure: Poter’s Five Forces Analysis
Analyzing Competitive Dynamics: Competitive Life Cycle Analysis
Analyzing Firm Capabilities: Firm Capabilities Analysis


Part II: Competitive Strategy Design Process (Playing to Win)
In this section, we will cut the chase and starting using the five step process designed by A.G. Lafley P&G’s CEO and Roger Martin at “Playing to win” to organize our thoughts and tools we learnt in a step-by-step process to engineer a new strategy initiative.

Part III: Strategy Decision making (Game Theory)
Strategy is a combination of decisions, we’ll learn the tools and techniques to take decisions related to your business’ Scope, Positioning, Pricing and Strategic Relationship using basic logic and a little bit of game-theory.

Game Theory Model
Deciding on Scope
Deciding on Positioning
Deciding on Pricing Strategy
Deciding on Strategic Relationships

Signup fee:
900 EGP for non Egypreneur Members
600 EGP for Egypreneur Members

Contact number:
+2-25-75-24-75

More details and signup:
http://www.egypreneur.eg/academy/competitive-strategy

Venue

Egypreneur