This session is a follow up course to the “Marketing for Success” workshop, led by Angela Hsiao and Samphire Amps.
With so many elements making up your digital marketing, this interactive workshop is designed to help you put together a digital marketing plan which works for you.
The course is designed to fast track your understanding of different digital marketing techniques including an introduction to:
- Search - SEO and PPC
- Paid Social
- Social Content
- Influencer marketing
- Digital measurement – how to review your campaigns
By the end of this session, you will have:
- Knowledge of some basic digital jargon
- Understand of the role of each channel within digital marketing
- Some tools to help you plan your digital marketing campaign
Spaces are limited, but you have the option to bring one member of your senior management team to up-skill. Lunch will be provided.