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The Alley on Bitters


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Feel Like Fiesta Royalty!

Grab a tiara, don a royal robe and strike a pose atop a genuine Battle of Flowers Parade “mini” float and feel what it’s like to be a Fiesta Royal.

Fiesta Swag & Cascaron Caper

We'll have party-worthy Fiesta Survival swag bags, be sure to register to win prizes from our merchants; tickets NIOSA, to Texas Cavalier’s Fiesta River Parade and Battle of Flowers Parade and much more! Crack open a cascaron to see if you’ve won valuable prizes, like a $200 gift certificate from The Alley.

Manic Medal Madness

35 businesses, organizations and non-profits will be on hand trading and selling medals to support their various programs. This is a great time to get a head start on your 2018 medal collection!

Food & Drink

Enjoy our continually flowing Nacho Cheese Fountain, accompanied by locally made salsas and fresh chips and the $5 premium wine by the glass or housemade Fiesta Fandango Sangria poured by our friends at Tre Enoteca.