If eyes are windows to the soul, then seeing is a window into the belly? Food photography generally and beer photography specifically have transformed how we see food and drink. Following the rise of social media platforms and the democratization of media through “self-publishing” beers, ingredients, brewers and the surrounding milieu of production are elevated, fetishized and disseminated in a web of social content creating a new mechanism of communication and desire. From the professional photographer to the amateur instagrammer, our relationship to beer and brewing are curated through a dialogue of likes, shares and tags.
We invited three artist photographers who both work professionally in the industry as well as who produce and moderate through their own social media outlets to share with us their work outside the realms of “beer photography”. Their artistic vision and way of seeing inform how they capture and portray beer and its production.