One of the most valuable beauty markets in the world, the U.S. generated $84 billion in sales in 2016 and it's safe to say 2017 was also a banner year and 2018 will be bigger. In fact, the U.S. market is expected to grow to $90 billion by 2020. It is a market that can't be ignored but needs to be governed with insightful strategies and innovative products. Cracking the code and succeeding in the U.S. is a delicate balance of art and science - the fundamentals of marketing.
In this webinar, you will learn the fundamentals of the U.S. Beauty Market:
• Recent trends
• American consumers' buying habits
• Product categories (mass market, prestige, "masstige")
• Growth of certain retail channels
The 40-minute presentation will be followed by a 20-minute Questions & Answers session.