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Building A Marketing Plan

General Assembly
Event organized by General Assembly

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Designed for real-world applications, this class will take you through how to build your own Marketing Plan for your business step-by-step.

Creating a marketing plan gives you a clear understanding of your business marketing objectives, tactics and projects over a particular time frame and keeps them on track and effective. It's therefore an essential tool in growing your business and moving towards success.

In this workshop, we will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that investors and stakeholders want to see, and move on to creating our own marketing plans from scratch.

This workshop has been designed for B2C / SME businesses where marketing is the main driver of growth (as opposed to large-enterprise-businesses that are more sales-driven).

Please bring a laptop, notepad and pen.