Learn from the trials and tribulations of local startup Storat.com an early stage digital startup that has raised an angel round and is in the process of scaling up.
Join us for a fireside chat with Founder Mustapha Ramadan as he shares his experiences on starting, funding and scaling a digital startup in the UAE. The chat will cover mistakes made in hiring, scaling, funding the business, driving traffic & SEO, measuring wrong KPI’s, and most importantly selling to customers.
Mustapha Ramadan is an ex-Microsoft Regional Director were he spent more than 19 years with the company only to leave a secure job at age 42 to become an entrepreneur and launch an Internet startup in a vertical with an exceptionally high failure rate (Yes. 99% of online marketplaces worldwide fail).
Storat.com is an online marketplace startup that launched its operations based out of Abu Dhabi two years ago supported only by the founders funding. They were able to grow their user-base to 50,000 users and more than 1,200 paying customers in less than 12 months. They raised funding from angel investors and expanded their back-office operations quickly to three countries including Bangalore (India) and Cairo (Egypt).