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Wednesday
02
MAY

Ft. Bend Chapter Luncheon

11:30
13:00

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Join us for an intimate luncheon with dynamic leaders from the Fort Bend community. A great opportunity to meet and build relationships with other business leaders from the Fort Bend area.

SPEAKER

Marianne Gooch is a Public Relations expert with a long history of advising companies and individuals including CEOs and executives with KBR, Chevron, Devon Energy, UTMB, and many others as an in-house Corporate Communications professional and as a consultant.

She is the Founder and President of DynaComm LLC, a business consultancy that supports successful business leaders with speech consulting, thought leadership planning, and reputation management.

Marianne obtained a bachelor of arts degree in Speech Communication and Rhetoric from the University of Houston.She obtained an Executive MBA from Bauer College at the University of Houston, where she is also an Instructor for Bauer’s Business Leadership Program.Additionally, she is a Mentor at the Wolff Entrepreneurial Center.

Today, Marianne will reflect on the challenges facing business leaders with regard to business and politics and the steps they should take to re-build trust with their many stakeholders.

When a corporate leader takes a political stand we favor, we call it an act of bravery. When she or he takes a political stand for an act we don’t favor, we call it an act of cravenness.
There’s no shortage of political stances by corporate chiefs these days:
Gun and shooting issue/Second Amendment rights led Delta Airlines, DICK’S Sporting Goods, Walmart and others to take a stance.
Climate change has forced ExxonMobil to take a stance amidst pressure from activists and activists investors.
Under Armour CEO, Kevin Plank received intense public backlash when he said, “Under Armour engages in innovation and sports, not politics,” at a recent Investor Meeting after publicly praising President Donald Trump’s pro-business strategy.

The CEO answers to the Board of Directors, and they all answer to the company’s investors and shareholders. Yet, others have an interest in your company too. They include:
Employees
Shareholders
Government Officials
Vendors/Suppliers
Media – traditional and social
Community members
Consumes
General Public

A perfect storm is when a company finds itself in the midst of a highly, public, political event.Opinions vary, as a company’s government relations officer, public relations officer, Board members, and others offer advice.