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Smart Marketing for Smart Business

Business Hawke's Bay
Event organized by Business Hawke's Bay

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Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships. When done effectively, marketing can help you increase sales and establish your competitive advantage. A smart marketing plan helps you focus your time, energy and money on the activities that will help your business thrive.

During this session Kathryn McGarvey from Savve will bring it back to basics to cover what marketing actually is, provide an overview of the foundations of marketing before using examples to illustrate:

• How to best communicate with your audience about your product/service
• The difference between talking about your proposition vs your customers’ needs
• Why you should be thinking of what problem you can solve for your customer
• The importance of features vs benefits

Kathryn will also be on hand afterwards to offer free one on one advice if you have any marketing issues or questions. You can book a slot when registering for this event.

Registration for Friday Coffee Talks is $15+GST for Hub Club Members / $20+GST for General Admission.

Friday Coffee Talks are brought to you by Business Hawke's Bay.