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Workshop - Building your business through inbound marketing

Vivacity Marketing
Event organized by Vivacity Marketing

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Learn how to successfully market your business, capitalise on the decision making of buyers and raise the revenue of your business!

Presented by Vanessa Geraghty McGann - Founder and Director of Vivacity Marketing – this workshop is essential for business owners looking to strengthen the marketing of their business. With a proven marketing system that puts strategy before tactics, this provides you with more traffic to your website, more conversions of visitors to leads and leads into the loyal, repeat customers.

Who should attend?
Business owners

Any of your staff who are involved in the marketing of your business

Modules covered:

A) Marketing Strategy and Integrated Sales & Marketing Plan

Having the correct strategy in place ensures that marketing costs and efforts are fruitful. This module will determine:

Your unique point of difference
Your ideal customer and buyer personas
Your core message and branding

B) Examine the 'buyer journey'

Understanding the process that buyers’ encounter will enables your business to capitalise on the decision making.

C) Developing an Inbound Marketing plan

Tailored to your business, the Inbound Marketing plan will enhance the sales process and conversation rates. This module will also discuss Customer Relationship Management (CRM) and introduce a best-practise CRM system.

Each module will involve an interactive, group session to apply the methods and information to your business. Vanessa will use examples on how these steps are applied to her current clients and demonstrate live Inbound Marketing campaigns.


HBF Arena