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Up North Beerfest


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We will kick off Up North Beerfest with a NEW event called Premier Beer Night! Join us Friday evening from 6 to 8pm for a tasting of specialty beers presented by 10 of the 33 Up North Beerfest Breweries, including beers that will not be served at the event on Saturday. We will literally be rolling out the red carpet for this evening! Enjoy live entertainment, tasty hors d’oeuvres and special sampling glasses.

Then, join us on Saturday afternoon from 2 to 6pm for the renowned Up North Beerfest where 33 breweries showcase just under 150 different beers for all to sample and enjoy. Sampling glasses, a beer guide booklet and live entertainment will be available for all who attend. Food will also be available for purchase from the Rotary Club of Eagle River.

Please note: carry-ins, children and pets are not allowed in the festival area. In addition, designated drivers will be admitted free on Saturday when accompanying a paid admission, and shuttle buses will be available with participating area hotels/motels.