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Facebook for Business

Despina Karatzias
Event organized by Despina Karatzias

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Learn all about Facebook for Business!

Launching in May 2018, Facebook for Business has been developed to empower and equip students with skills and knowledge to successfully use the largest social media network of our time to help market and grow your business.

The course is delivered to you in partnership with Institute of Digital Marketing and Holmesglen. It is structured over four weeks of in classroom learning to help you navigate around the world's largest social network with confidence and clarity.

On completion, you will have the confidence to implement effective marketing and advertising campaigns using tried and trusted Facebook for business marketing principals.

This course will introduce you to the benefits, platform features and user metrics of Facebook and why it is more important than ever for a business to integrate an effective Facebook strategy into their marketing campaigns.

You will also explore best practices on how to set up and optimise your Facebook pages empowering you with strategies to build a brand community, loyalty and engagement through effective content marketing and Facebook advertising campaigns.

Key Objectives:

- A clear understanding of how Facebook works
- How to set up, optimise and plan for an effective Facebook advertising campaign
- Gain confidence in creating high converting Facebook ads to the right audience for your business

Course Topics:

The Facebook for Business course will guide you through 12 hours of in-depth learning in the following disciplines:

Week 1: Facebook Foundations

1. Introduction to Facebook
2. Facebook Publisher
3. Facebook Messenger

Week 2: Delivering Facebook Winning Content

1. Content Marketing Rules
2. DIY Video Marketing
3. Facebook Live 101

Week 3: Facebook Advertising

1. Introduction to Facebook Advertising
2. Facebook Ads Navigation
3. Setting Up Effective Advertising Campaigns

Week 4: Practical – Content Creation and Facebook Ad Set Up
In the final week of Facebook for Business, you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course.

You will have the opportunity to finalise Facebook creative content and experiment with setting up your own custom audience and Facebook advertising campaign.

COST: $990 GST Inc