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What is KOL Business?


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Have you ever wondered how to become a KOL? What are the opportunities, career prospect and income level for KOLs? How do KOLs build their first group of fans / followers and sustain growth? Most KOLs possess personal influential power and can turn themselves into a powerful voice/image selling various products and attract commercial collaboration. How do they do that?

In Hong Kong, live streaming has a maximum of just about 4.4 million audience, whereas in China, every live streaming can attract up to 15 million audience. An example is a Taobao KOL, Zhang Dai Yi, who generated RMB 20million revenue within a 2-hour live streaming!

Through this workshop, participants will learn about:
1. Development of KOLs in Hong Kong and China markets
2. Categories of KOLs and their job requirements: attractive appearance is not a MUST
3. Five concrete steps to becoming a KOL
4. Positioning yourself in the market
5. Capabilities required for KOLs
6. Five key successful factors of KOL business
7. Real case sharing in training and growing a KOL
8. How to choose KOL Managers?

Ben Lai, Founder of Start Up Group Ltd; Strelitzia Branding Design and Neutral Consultants Ltd
Ben Lai is a new generation entrepreneur assisting companies to start up. He is the Founder of Start Up Group Ltd, Strelitzia Branding Design, and Neutral Consultants Limited; Vice Chairman of One-Belt-One-Road Group; Director of the RedIn International HK; and Operation Director of the International Broadcast Colleague.

Kenny Siu, Founder of Kenny Siu Surveyors & Co.
Mr Siu was awarded an MBA from the University of South Australia in 2009, and became a professional member of the Royal Institution of Chartered Surveyors in October 2014. Mr Siu has over 27 years of experience in sales and marketing, project management and consultancy in the property industry. He worked for some major property developers, including Shui On Properties Limited, Harbour Ring Property Development Limited (now known as China Oceanwide Property Sino Limited), SIIC Investment Company Limited and Hsin Chong Construction Group. In 2009, Mr Siu established Kenny Siu Surveyors & Co., a local real estate surveying firm in Hong Kong. Mr Siu has also been a visiting professor of Jiangxi University of Finance and Economics (江西財經大學) since March 2016.