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Optics: Brand as Visual Culture x Visual Culture as Brand


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In today’s experience economy, the visual culture of branding is ubiquitous. Consider Instagram’s lifestyle stars, the merge of music and aesthetics, branded takeovers of city subways and streets, and the rise of trend forecasting: these crucial components of contemporary culture trade as much in pictures as in words. This discussion, hosted by Jillian Steinhauer as part of our ongoing series "Optics: A New Way of Seeing Contemporary Culture," examines contemporary branding, and moreover its visual output, as a form of social, cultural, political, and economic exchange and production.

This is a free event, but please register in advance. ICP Members have access to the best seats at our public programs in our reserved members’ section.

Jillian Steinhauer is a writer and editor living in Brooklyn, NY. She won the 2014 Best Art Reporting Award from the US chapter of the International Association of Art Critics for her work at "Hyperallergic," where she was formerly the senior editor. Her writing has also appeared in the "Guardian," "the New Republic," and the "Los Angeles Review of Books," among other publications. She writes mainly about art and politics, but also sometimes about cats. An essay by her was commissioned for the book "Cat Is Art Spelled Wrong," published by Coffee House Press in 2015.

TOP IMAGE: Weegee, [Mannequins hanging from the ceiling in a shop, Hollywood], ca. 1950. © Weegee/International Center of Photography (19006.1993).