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Saturday
14
APR

Google Adwords & Analytics Certification Training

10:00
18:00
WeBind Education
Event organized by WeBind Education

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Program Curriculum:

Module 1: Google Adwords Certification Training
Introduction to AdWords
Different types of campaigns
Certification and business usage
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital
Marketing Course - Hands-on Activity)
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner
(Hands-on Activity)
Conversion Tracking

Module 2: Google Analytics Certification Training
Getting Started With Google
Analytics
Accounts, Profiles, and Users
Navigation
Interpreting Google Analytics
reports
Traffic sources
Direct, referring and search
traffic