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Establishing Your Online Presence


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This course will cover the most important marketing considerations when starting a new business, with a focus on giving you an action plan for your local SEO. Local search is a critical part of your digital presence, and vital for gaining exposure in search engine results. Local SEO is a strategy that helps users connect to your businesses by putting you on the map and spreading awareness about your business while solidifying your presence in your targeted geo-location and surrounding areas.

Kiley Skadburg is Client Services Director for Spinutech, a digital marketing and web design firm located in Des Moines, Cedar Falls and Chicago. Over the course of her professional marketing career, digital and social marketing has always seemed to find a way into her responsibilities regardless of her role, and in 2016 she stopped fighting it and joined an all-digital company. She has a passion for understanding the buyer journey online and specializes in developing comprehensive digital marketing strategies including paid media, social media and SEO. Kiley will be fresh off a trip to Google and will incorporate all of her new learnings into this seminar!