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Tuesday
07
AUG

Media LAB with Allison Kaplan

18:30
21:00
LAB
Event organized by LAB

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Some of the best exposure for your business can’t be bought. An editorial mention in a magazine or a segment featuring your service or product on TV is powerful, and yet can seem out of your control. How do you attract the attention of a reporter, an editor, a radio host, or TV producer? How is that relationship different than working with a publicist, or a pay-for-play blogger/influencer? What can you do to earn positive press, when is it appropriate to try to insert your business in the news, and once you have their attention, how do you make the most of a media opportunity? Get the inside perspective from a longtime journalist with experience across channels—from newspapers and magazines to radio, TV, and digital media.


DURING THIS WORKSHOP, YOU WILL LEARN:

- An understanding of what makes a media story, and how it’s different from print to broadcast

- Ideas on how best to present and package yourself for different media outlets

- Knowledge of what assets you need to have ready for reporters to improve your chances of being featured

- Story ideas designed to appeal to reporters

- A nut graph (journalist lingo for elevator pitch) about your business that you could use on the phone with a reporter or on air during a live segment


INSTRUCTOR:

ALISON KAPLAN | @ALISHOPS | MSPMAG.COM

Allison (Ali) Kaplan is Senior Editor of Shopping & Style for Mpls.St.Paul Magazine. She hosts Shop Girls, a weekly radio program on myTalk107.1, and can be seen on TV as a regular contributor to Fox 9 Morning Buzz and Twin Cities Live. She’s a frequent guest on other radio and television programs. Her award-winning Ali Shops Blog at mspmag.com is a popular resource for shopping and fashion insights and retail news. She is also a regular contributor to Delta Sky magazine and Twin Cities Business. Prior to joining Mpls.St.Paul Magazine, Ali spent more than a decade as a newspaper reporter covering news, business, and features—most recently for the St. Paul Pioneer Press. She is a graduate of the University of Wisconsin-Madison School of Journalism.

LOCATION
Please enter the building from the historic alleyway at 1629-1625 (door is across the alley from The Third Bird back entrance). Take the elevator to 3R and follow the signs to suite 300A.



PARKING
Metered parking is available near LAB Headquarters or parking ramps are on each side of the Basilica, which is across the street from LAB Headquarters.



PLEASE NOTE
If we do not meet our minimum number of students we will have to cancel the LAB. If a LAB is canceled you will receive a full refund.



LAB CANCELLATION POLICY
We are unable to refund your ticket for any LAB event due to waiting lists, demand and purchased materials. If you are unable to attend, please let us know at least 48 hours before the event begins.

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LAB