What is Design Thinking?
Design thinking is a human-centered approach to creative problem solving. It is a subjective process that allows you to focus on your customers’ needs to create products and services that they want. Design thinking encourages you to create an environment of experimentation that allows you to quickly build and test your solutions with your customers.
Why Design Thinking?
As many as 80% of failed new product launches are attributed to mis-alignment of product/market fit. The Design Thinking process helps to mitigate this by enabling you to understand your customer’s problems and needs, before settling on a solution or product. It helps you build and create customer engagement and input from the initial stages of product development. In this workshop, you will learn and leverage a concrete set of skills and action steps to better understand and solve your customers’ problems.
Who should learn Design Thinking?
Anyone that wants to understand their customers better and to create the products and services that their customers demand. Entrepreneurs, executives, business development pros, marketers, product & project managers, designers, copywriters, and creatives of all backgrounds will benefit from the Design Thinking skillset.
How do I learn Design Thinking?
On April 21 st 2018 at 1pm, Launchouse will host a Design Thinking workshop facilitated by Fehmida Kapadia, President of Kapamed Consulting and Professor of Technology Entrepreneurship at Case Western Reserve University. We’ll introduce Design Thinking, and then get our hands dirty by solving real-world problems and building real-life products. You’ll leave with a thorough understanding of how to implement Design Thinking in your innovative process, and hands-on experience to build from. This is an interactive workshop, not just a lecture! Who’s leading this? The workshop will be facilitated by Fehimda Kapadia. Fehmida has been trained in the Design Thinking Methodology at Stanford University’s Design School. She is the founder of KapaMed Consulting, through which she supports and coaches businesses in Innovation Management. She is also an Adjunct Professor at Case Western Reserve University, where she actively uses Design Thinking to create teaching and learning experiences in her classroom.